Campaigns, quick posts, images and video all draw from the same monthly pool, shared across your team, not rationed per seat. Annual billing is 10 months for 12.
Need more mid-month? Top up anytime: campaigns from ₦1,000, images from ₦1,000. Beyond Max: high-volume campaigns, unlimited team seats.
Talk to us about a custom plan →Start free on credits. Pro and Max add a recurring plan on top.
| Free | Pro · most teams | Max | |
|---|---|---|---|
| Monthly price | ₦0 | ₦45,000 | ₦120,000 |
| Annual price | — | ₦450,000 | ₦1,200,000 |
| Drop Credits | 300 once, then top up | 3,500 / month | 7,000 / month |
| Brand voice profiles | 1 | 3 | 6 |
| Team seats (+ you) | 0 — solo | 2 | 5 |
| Four-eyes approval step | — | ✓ | ✓ |
| Full Veo 3.1 (4K) and Seedance 2.5 | — | — | ✓ |
| Instagram analytics | — | ✓ | ✓ |
| Calendar: one-tap generate + custom events | — | ✓ | ✓ |
| Direct publishing (Instagram, Facebook, TikTok, LinkedIn) | — | ✓ | ✓ |
Running more than one brand, or need higher volume? Talk to us about Custom — unlimited credits, up to 100 seats, priced for what you actually run.
Every tool below does one slice of the work. Salient Drop does the whole thing.
| Salient Drop | Buffer | Hootsuite | Later | |
|---|---|---|---|---|
| Comparable one-brand price | ₦45,000 / month (≈$30) | $54 / month | $99 / user / month, billed annually | $25 / month |
| Who creates the content | Salient Drop | You do | You do, with an AI writing aid | You do, with limited AI caption credits |
| Content made for you each month | Full campaigns + quick content, from your Drop Credits | None | None | None |
| Learns your brand automatically | Yes | No | No | No |
| Destinations covered | 4 of 5 channels, one-tap | 11 of 12 | 11 of 12 | 8 of 12 |
| Your job | Approve | Write, design, schedule | Write, design, schedule | Write, design, schedule |
Destinations covered counts Salient Drop’s direct one-tap publishing (Instagram, Facebook, TikTok, LinkedIn) plus WhatsApp content you send yourself — a narrower, curated channel set by design, not every platform listed. Competitor pricing and capabilities reflect each tool’s own publicly listed plans, current as of September 2026. The tools shown are well-known examples in each category, not a complete list.
The short answers before you pick a plan.
The marketing engine for brands that sell to Nigeria and its diaspora.